Lety (Leticia) is an American designer based in Los Angeles, currently a Senior Product Designer at KX.

She specializes in making complex products usable and adoption-ready, with three focus areas:

  • Strategic product thinking to translate design into measurable growth levers like activation, retention, and ARR

  • Building repeatable process frameworks & design systems to speed up cycles and raise consistent quality

  • Creative AI/AX fluency to design human-centered AI workflows that optimize team productivity and create new value for users

Her work combines research, product strategy, and systems thinking to align user-centered design with business outcomes. She’s known for clear communication, strong cross-functional collaboration, and mentoring peers on AI-driven, compliant workflows.

Outside of tech, Lety holds an MA in Global History, where she honed skills in synthesizing complex information and validating sources that now inform her approach to AI, and spent a decade performing internationally as a musician. This blend of analytical rigor and creative practice gives her a unique perspective on how design can connect people and shape the future.

🤹‍♀️🧯️A Day in the Life

As someone who has worked as the sole UX/UI/Product Designer at an early-stage startup, I’m well-versed in balancing & prioritizing to meet business & user needs to drive positive outcomes.

Video Credit: “POV: You’re the first design hire in a startup” - @sanjazakovsa